Lit Method

Lit Method is a Los Angeles-based sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor. They specialize in low-impact training, offering a patent-pending rower, membership plans, virtual classes, and workout accessories. With celebrity endorsements and features in publications like the Los Angeles Times, Byrdie, and PopSugar, Lit Method is a convenient way to stay fit indoors.

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78
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Lit Method

Lit Method is a sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor in Los Angeles, California. The brand specializes in low impact training and offers a patent-pending rower, membership plans, virtual classes, and workout accessories. They have gained a following online with publications such as the Los Angeles Times, Byrdie, and PopSugar, and are affiliated with celebrities such as Jay-Z and Adrián González. Lit Method provides a straightforward shopping experience, and is a great way to recover from physical injuries. Members can view their progress and join the Lit Method community on their app, and offers a convenient way to work out indoors. They also offer financing and discounts for military and front line workers, as well as a risk free trial.

Lit Method Pros & Cons according to customers

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Cons

Lit Method's Shipping Policy

Lit Method offers complimentary delivery to the US and Canada for their machine purchases. Customers who purchase the machine will save $145 plus complimentary delivery. Delivery usually takes 3 to 5 business days. There is no information available on tracking numbers or shipping locations.

Lit Method's Return Policy

Lit Method offers a 14-day window for customers to return their products. Customers must pay a $400 restocking fee, and items must be in new condition to be eligible for returns. No refunds are given for their app, but customers can cancel at any time. The company processes returns quickly, and items that cannot be returned include any that are used or damaged.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Active Millennials

Stereotype

Athletic

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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
78
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100
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