Barcode

Barcode is the ultimate plant-based performance drink for health-conscious individuals. With added vitamins and adaptogens, it helps you hit the four pillars of wellness while being under 30 calories and free from added sugar.

Category
CPG
Specialty
Socials
73
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Gluten Free

DTCetc’s Take

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Popular Products

About Barcode

Barcode is a plant-based performance drink founded by Mubarak Malik, also known as "Bar", a former Director of Performance for the New York Knicks and Lakers. With a background in sports science and nutrition, Bar developed Barcode to provide a healthier alternative to popular sports drinks. Barcode is the first plant-based performance drink on the market with added benefits and ingredients like Vitamin D, B6, B12, magnesium and adaptogens. The key functional ingredients in Barcode - adaptogens - help your body's systems "adapt" to stress, so you can hit our four pillars of wellness: immunity, mood, endurance, and recovery. Barcode is an all-natural premium hydration beverage that is under 30 calories and free from added sugar. It is perfect for people who are powered by their code, striving for a life of authenticity, alignment, and achievement.

Barcode Pros & Cons according to customers

Pros
  • Customers find Barcode's product very tasty and prefer it over other sports drinks.
  • Customers appreciate the functional ingredients and hydration benefits.
  • The branding is genius and the drink tastes amazing, even compared to other adaptogen-powered drinks.
  • Customers love the watermelon flavor, which tastes like a jolly rancher without all the unnecessary sugar.
  • Customers recommend Barcode, especially after a workout.
Cons
  • Tastes like expired Greek yogurt
  • Lemon lime flavor is very faint
  • Disgusting smell and taste
  • Watermelon flavor is nothing like actual watermelon
  • Not worth the price, better off with other drinks like Body Armor or Vitamin Water
  • Difficult to finish even one bottle due to awful taste
  • Unclear if it works well for hydration due to the taste

Barcode's Shipping Policy

Barcode offers free domestic shipping on all orders.

Barcode's Return Policy

Barcode has a 30-day return policy. To be eligible for a return, the item must be in the same condition as received, with tags and in its original packaging. Damaged, defective, or incorrect items should be reported immediately. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids, or gases cannot be returned. Sale items and gift cards are also non-returnable. Once the return is received and inspected, the customer will be notified of approval and refunded on their original payment method.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
63
/
100
This brand offers products that are on the pricey side.
DTCetc Score
73
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious athletes

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
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$
$
$
$
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70
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Sustainability Score
80
/
100
This is a placeholder
Quality Score
63
/
100
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DTCetc Score
73
/
100
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