Underdays

Experience the difference of Underdays, a women's underwear brand that delivers comfortable, expressive, and ethical basics. Designed with women's health in mind, their innovative fabrics and solutions-driven design are perfect for the modern woman who values style, comfort, and sustainability. Join the movement and celebrate everyday boldness with Underdays.

Category
Apparel
Specialty
Socials
89
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

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Popular Products

About Underdays

Underdays is a women's underwear brand founded by Amelie Salas and Oria Mackenzie. Their mission is to revolutionize the way women shop for underwear by delivering comfortable, expressive, and ethical basics that make a difference to everyday life. Underdays puts women's health at the forefront of their designs by listening to their biggest pain points and combining solutions-driven fabrics with innovative design. Their products are perfect for the modern woman who values comfort, style, and sustainability. Underdays celebrates everyday boldness and enables women to live their lives without limitations. Join the movement and experience the difference of Underdays.

Underdays Pros & Cons according to customers

Pros
  • Comfortable and cute, great for the gym
  • Brazilian high cut makes them sexy
  • Great quality fabric and fit
  • Soft and comfortable to wear
  • Perfect for everyday use, will buy more in other styles
Cons
  • The thong design is cute and the micro-modal fabric is great, but the sizing and fit can be problematic for those with a curvier figure.
  • The waistband could benefit from being widened to prevent bunching and rolling.
  • The slogan printed inside the gusset comes off after a few washes and can stick to the skin.
  • One reviewer experienced a scratchy seam at the back that was bothersome throughout the day.
  • The v-shaped and crossed design can cause the underwear to roll up and require frequent readjustment.

Underdays's Shipping Policy

Underdays offers shipping within the UK with a standard delivery option for £3.50, free delivery for orders over £30, and next day delivery for £6.00. Shipping times for standard delivery takes 2-3 business days, while non-mainland UK addresses may take up to 5 business days. For international shipping, Underdays ships to select countries such as Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, USA, South Africa, Australia, and Canada. Shipping prices vary depending on the country, with standard shipping ranging from £8.50 to £13, and express shipping ranging from £23 to £37. Customers are responsible for any import duties and taxes applicable to their country. Overall, Underdays provides a range of shipping options to meet their customer's needs.

Underdays's Return Policy

Underdays accepts returns within 21 days from the date of despatch for a full refund, and within 30 days for an exchange or store credit. The item must be in the same condition it was delivered in, with the hygiene sticker intact and swing tag attached, and must be unworn and unwashed. Returns will be processed within 14 business days after arrival at the warehouse, and customers will be notified via email. Seasonal sale items and complimentary items are not eligible for returns, and refunds do not include shipping costs.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Modern women, sustainability-conscious, comfort-seekers

Stereotype

Modern

Pricing Rating
$
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80
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
89
/
100
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