Tovala

Tovala simplifies home cooking with their innovative smart oven and chef-crafted meals that can be cooked in 20 minutes or less. Their commitment to convenience and healthy eating makes cooking effortless and enjoyable.

Socials
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Tovala

Tovala was founded in 2017 with a mission to simplify home cooking. Their innovative system combines a smart oven with chef-crafted meals that can be cooked in around 20 minutes or less, simply by scanning a QR code. Tovala has continued to stay ahead of the game with frequent software updates and new models, including a more affordably priced option introduced in 2023. Their commitment to providing an effortless home cooking experience remains unchanged, and they look forward to creating an even more delicious, convenient, and enjoyable future with their customers. With Tovala, anyone can enjoy fresh, high-quality meals without the hassle of traditional cooking methods.

Tovala Pros & Cons according to customers

Pros
  • Tovala meals are easy to prepare with the oven and have great flavor and texture
  • The oven uses a combination of convection and steam heat at varying intervals, making meal prep fast and effortless
  • The packaging is thoughtful, and clean-up is easy
  • The Tovala oven and meals are a great mealtime solution for busy professionals, offering quick, healthy, and filling options
  • The variety of meals each week keeps the service interesting, and the food is restaurant-quality good
  • The Tovala oven is easy to use and has a sleek design that adds to the aesthetic of the kitchen
Cons
  • Tovala is expensive
  • The variety of meals is limited
  • Tovala does not accommodate dietary restrictions
  • The set-up process can be difficult and requires a smartphone
  • The Gen 1 model is obsolete and Tovala no longer provides support or the app
  • Some meals have too many spices and carbs that are not healthy
  • Tovala continues to charge and deliver after cancellation
  • The oven will not work without internet and Tovala does not provide service

Tovala's Shipping Policy

Tovala delivers their meals via Veho, UDS, OnTrac, UPS, or Fedex in an insulated box with ice packs. The carrier is determined by availability based on the customer's location. Meal boxes are shipped safely in transit for either one or two days, depending on the distance from their Chicago or Salt Lake City based production kitchens. Customers receive an email each week with their tracking number, and they can also check their package status in the Tovala App. To ensure the safety of the meals, Tovala selects the appropriate ice and insulation combination depending on the weather for the customer's zip code. As long as the ice packs are at least half frozen when the meal box is opened, the food should be safe to consume. There is no information available regarding shipping prices or deals.

Tovala's Return Policy

Tovala offers a 100-day return policy for all Tovala Smart Ovens purchased directly from their website. The oven must be returned in original, working condition to receive a full refund, and Tovala will cover the cost of return shipping. Customers can initiate the return process by emailing Tovala Customer Support or live chatting with them on their website. If the oven was purchased through an authorized retailer, the return must be managed through that retailer. If the oven was purchased with a meal commitment, the commitment will be removed from the customer's Tovala account upon return of the oven. There is no information available on how long it takes for Tovala to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Convenience-seekers, health-conscious, busy

Stereotype

Busy

Pricing Rating
$
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70
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Sustainability Score
60
/
100
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Quality Score
75
/
100
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DTCetc Score
69
/
100
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