Rosaluna

Rosaluna is a hand-crafted mezcal brand made with 100% vertically integrated agave, grown, farmed, fermented, and distilled on their own land. The result is a high-quality spirit with distinct notes of cooked agave and earthy flavors, perfect for those seeking an authentic Oaxacan experience.

Category
CPG
Specialty
Socials
69
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Gluten Free
Non GMO
Organic

DTCetc’s Take

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About Rosaluna

Rosaluna is a hand-crafted mezcal brand founded by a brother and sister duo with over six lifetimes of experience in perfecting their craft. Rosaluna is made with 100% vertically integrated agave, grown, farmed, fermented, and distilled on their own land. The agaves are carefully nurtured for up to eight years before being harvested and roasted with pinewood logs for up to five days. The resulting mezcal is a spirit with distinct notes of cooked agave and earthy flavors. Rosaluna offers a range of mezcal products and is the perfect choice for those seeking a high-quality and authentic mezcal experience.

Rosaluna Pros & Cons according to customers

Pros
  • Rosaluna is the go-to Mezcal for many people due to its packaging, design, and flavor.
  • The drink recipes provided on the website are great to try out, and the team behind the brand is loved.
  • Rosaluna drinks never disappoint, even for those who don't typically enjoy mezcal, and the Rosaluna + Ruby + Prosecco + lemon juice mix is amazing.
  • The bottle and packaging are beautiful and provide a fun unboxing experience.
  • Rosaluna is a very chic mezcal and is a great mixer, especially when paired with floral or fruity mixers.
  • Rosaluna is a delightful mezcal that is tasty and makes a mean paloma.
Cons
  • First time trying mezcal and not a fan.
  • Not my liking at all.
  • Not enjoyable at all.
  • Subtle aromas roasted agave and burnt sugar. The palate is VERY watery. Notes of light fruit. Not super interesting. Hard pass.
  • Light, basic, watery mezcal. Sipped at La Holly in Austin. More of a mixer but also super light. Didn’t get the batch info.
  • Nose: very standard acetone/white erase marker I have found in many espadins, not overpowering. Palate: thinner texture that leads to a quick sharpness. First sip felt closest to a tequila that I have tasted in a mezcal. Has zip and some lasting burn. Not much flavor beyond. Relatively plain. Maybe good for a tequila lovers intro to mezcal.

Rosaluna's Shipping Policy

Rosaluna is currently available in three states in the U.S. and can be found through their website or on Drizly for easy at-home delivery. Unfortunately, there is no information available on their shipping policy for purchases outside of these three states. It is also unclear if the brand offers any shipping deals or discounts for purchases over a certain price. As of now, Rosaluna's shipping policy only applies to domestic orders within New York, California, and Massachusetts.

Rosaluna's Return Policy

Rosaluna Objects has a final sales policy, meaning all sales are final. However, if an item is damaged during transit, customers may return it for a refund or exchange. Customers must email hello@mezcalrosaluna.com within 7 days of receiving the damaged item to alert the company of the damage. After receiving the damaged item, Rosaluna will ship out a replacement if available. If a replacement is not available, the company will refund the full purchase price of the item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Authentic mezcal enthusiasts

Stereotype

Spirits connoisseur

Pricing Rating
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80
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
69
/
100
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