Pluto

Pluto's innovative hybrid design combines foam and plush for a personalized sleep experience. With breathable, temperature-regulating materials, this affordable brand offers unmatched comfort and support.

67
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Pluto

Pluto is a pillow brand that believes in providing customized, comfortable, and affordable pillows for everyone. The brand offers a patented hybrid design that combines a foam inner core with an outer plush pillow, both tailored to the individual's profile. Pluto's pillows are made with innovative materials that are breathable, temperature-regulating, and bounce back, ensuring a good night's sleep. The brand's products are designed for the future, inspired by the past, and crafted with a human touch. With Pluto, customers can experience a personalized and comfortable sleep that is unmatched by any other pillow brand.

Pluto Pros & Cons according to customers

Pros
  • This pillow stays cool.
  • The customized composition of the pillow is surprising and impressive.
  • Can improve sleeping
  • The Pluto pillow helped alleviate severe neck pain.
  • The Pluto pillow is the most supportive and comfortable compared to other high-end pillows.
  • The customer service is responsive, kind, and efficient.
  • The pillow is soft and maintains its shape despite heavy heads and weird sleeping positions.
Cons
  • The pillow is not soft enough, despite being of good quality
  • After a few weeks, the reviewer started waking up with a stiff neck again
  • The pillow is slightly too short for some users

Pluto's Shipping Policy

Pluto's Return Policy

Pluto offers a 125-night trial period for all of their products, including their pillows. If a customer decides within those 125 nights that the pillow is not for them, they can process a return and receive a full refund. The company will assist the customer in processing the return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience

Comfort-seekers personalized sleepers innovative dreamers

Stereotype

Comfort-seekers

Pricing Rating
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85
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Sustainability Score
50
/
100
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Quality Score
90
/
100
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DTCetc Score
67
/
100
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