Oura Ring

Oura Ring is a health technology brand that offers a smart ring to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company in 2020, and has partnerships with the NBA and WNBA. It features Bluetooth capability, sleep tracking technology, and an Oura app to track all health data.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Oura Ring

Oura Ring is a health technology brand founded in Finland in 2013 by Kari Kivela, Markku Koskela, and Petteri Lahtela. It offers a ring that tracks key signals from the body to provide insights to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company at the UCSF Digital Health Awards 2020. It has partnerships with the NBA and WNBA and has been endorsed by Ben Greenfield. The Oura Ring is water-resistant, has a battery life of 5-7 days, Bluetooth capability, sleep tracking technology, and an Oura app to track all health data. It also offers worldwide shipping, 30-day hassle-free returns, and a 2-year warranty.

Oura Ring Pros & Cons according to customers

Pros
  • Oura Ring is lightweight, comfortable to wear, and looks nice even on shorter fingers.
  • It is great at tracking sleep, heart rate, and other cues and has helped users get more effective sleep.
  • It can track temperature, which was particularly useful during Covid, and it also provides unique insights on sleep and overall wellness.
  • It is an effective wellness tracker, with the sleep tracking feature being particularly useful in improving sleeping habits.
  • It is discreet and does not ruin an outfit, and it is a comprehensive look at health.
  • It is personalized and provides users with daily health info.
Cons
  • The brand did not communicate well with users about the introduction of the subscription model.
  • The app has not yet fulfilled the promises made for the Oura 3 version.
  • The ring is expensive and does not track as much data as a Fitbit or Apple Watch.
  • The more complex data cannot be viewed on the phone.
  • It is a self-fulfilling prophecy, as it can make users think they are more tired than they are.
  • It is an expensive toy and does not provide much value.

Oura Ring's Shipping Policy

Oura Ring ships worldwide, with locations including Canada, the United States, Australia, and more. Shipping costs depend on location and will be calculated at checkout. Estimated delivery for sizing kits is 1-2 weeks, and rings should arrive 1 week after the customer updates the size of the order. Oura will send a shipping confirmation email with a link to the tracking details. For international orders, additional import and handling fees may apply, which are determined by the destination country. There are no shipping deals available for purchases over a certain price.

Oura Ring's Return Policy

Oura Ring offers a 30-day return policy for any fully functional and undamaged product. Customers can exchange their order for a different size, colour, or model, or return it for a full refund. To return an item, customers must submit a request to the customer care team to obtain a RAM number and return address, then carefully pack the product with all accessories, mark the RAM number on the package, and ship the product to the address provided by Oura. Shipping and handling charges are non-refundable and Oura Rings are covered under a limited warranty for two years from the original date of purchase. Items must be returned within 30 days of receipt to be eligible for a refund or exchange.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious individuals

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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