Aurate

Aurate's contemporary and chic designs empower women to buy jewelry for themselves. The brand uses technology to tailor each piece to customer preferences, while valuing sustainability, transparency, and inclusion.

Category
Apparel
Specialty
Socials
79
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Diverse Brand
Female Founder

DTCetc’s Take

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Popular Products

About Aurate

Aurate is a fine jewelry brand founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui who believes that everyone deserves jewelry that is worthy of them, and they focus on creating durable, sustainable, and transparently priced pieces. Aurate's designs are contemporary and chic, with a focus on empowering women to buy jewelry for themselves. The brand uses technology to create designs based on customer feedback, ensuring that each piece is tailored to the customer's preferences. Aurate values diversity and inclusion, with a diverse leadership team and a commitment to continuous learning and improvement.

Aurate Pros & Cons according to customers

Pros
  • The jewelry looks great and is charming and dainty.
  • Customers are satisfied with the quality and elegance of the products.
  • The jewelry is true to size and fits perfectly.
  • The pieces are versatile and can be worn every day.
  • The packaging feels luxurious.
  • Customers love the gold color and the added sparkle of the diamonds.
Cons
  • The earrings are not visible if the cartilage is not open like the model
  • The ring is too big and doesn't fit as snugly as advertised
  • The bracelet is of poor quality and broke easily after wearing it for only a few days
  • The jewelry looks cheap and the clasp is not centered
  • The rings and stacking ring are too thin and easily bend
  • The chain links on the bracelet are much smaller than expected
  • The ring was delivered too big despite careful measurement
  • The jewelry was underwhelming and insignificant
  • The clasp on the necklace is of poor quality and the extra chain always tangles
  • One earring post is crooked, making it difficult to wear
  • The bracelet is much thinner than it appears in the pictures
  • The stacking ring is too thin for its price point
  • The actual color of the bracelet is darker than pictured
  • The ring looks like a child's ring and the lettering is too small to read
  • The gold ball studs are too tiny
  • The earrings are too small and not as shiny as pictured
  • The chain on the necklace is too thin and flimsy

Aurate's Shipping Policy

Aurate's orders take 1-2 business days to be processed after being placed. For domestic orders within the US, shipping typically takes 3-5 business days. International orders have varying shipping times between 2-8 business days, depending on the destination and preferred duties and taxes payment method.

Aurate's Return Policy

Aurate offers a 30-day return policy for both in-stock and made-to-order items. To be eligible for a return, the item must be unworn and in its original packaging. Customers can initiate a return by visiting the Returns Portal, where they will receive a free return shipping label. Refunds are typically processed within 10-15 business days, and may take an additional 2-10 business days to post to the customer's account depending on their credit card. International returns are also accepted, but customers are responsible for covering the cost of return shipping and Aurate is unable to refund any Duties and Taxes.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Sustainable, inclusive, chic

Stereotype

Conscious shopper

Pricing Rating
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85
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Sustainability Score
90
/
100
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Quality Score
75
/
100
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DTCetc Score
79
/
100
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