Nuuly

Nuuly is a women's clothing subscription brand that offers over 150 brands each month through rental and discounted purchase options. Founded in 2019, Nuuly is part of the URBN family and is committed to sustainability, eliminating single-use plastic bags and offering free shipping and returns. Enjoy popular brands like Urban Outfitters, Free People and Anthropolgie for only $88 per month.

Category
Apparel
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Nuuly

Nuuly is a women's clothing subscription brand that was founded in 2019 and is part of the URBN family of companies (Urban Outfitters, Free People, Anthropolgie). Customers can explore over 150 brands each month through non-committal rental and have the option to keep the items they love for a discounted price or return them and try new styles. Nuuly is committed to sustainability and has eliminated the use of almost one million single use plastic bags by using reusable garment bags made from post-consumer plastic. Customers can access popular brands like Urban Outfitters, Free People and Anthropolgie, and enjoy free shipping and returns, as well as an affordable $88 monthly subscription plan.

Nuuly Pros & Cons according to customers

Pros
  • Nuuly is a great solution for people who want to always have a fresh closet without breaking the bank. The brands available are top-notch and the selection is wide-ranging.
  • Nuuly is a great way to engage in trends without funneling through fast fashion items that won't last the season or won't get worn more than once.
  • Nuuly has a “save to closet” feature which allows customers to save items they may want to rent at any time.
  • Nuuly comes with a little kit (sewing and deodorant eraser) which is very handy.
  • Nuuly has cute selections and the shipping and returns process is easy to do.
  • Nuuly has an extremely responsive customer service team.
  • Customers can rent high-end pieces for a fraction of the price and can even keep (and pay for) clothes from the rental if they want.
Cons
  • Some items in the Nuuly box are still dirty, including lint and human hair.
  • Some of the pieces are super worn and much lower quality than expected.
  • The items arrive wrinkled and need to be steamed.
  • Nuuly's logistics are a mess, with orders arriving late.
  • Nuuly does not allow for exchanges.

Nuuly's Shipping Policy

Nuuly ships all orders within the US using UPS from Monday through Friday. It usually takes two business days to process the order and an additional three business days for delivery. Nuuly does not offer expedited shipping and all orders are shipped in the Nuuly reusable garment bag, except for any oversized items which will be shipped in a separate bag. Nuuly does not ship to APO/FPO or PO box addresses. There are no additional shipping costs or deals for purchases over a certain price.

Nuuly's Return Policy

Nuuly offers customers a prepaid return label to return items from their monthly order. Items that customers choose to keep and purchase are final sale and are not eligible for a refund. To return items, customers must zip them up in the Nuuly reusable garment bag, slip the prepaid return label into the outside clear pocket, and drop it off at UPS or schedule a pickup. Customers should return items two to three business days before the billing date in order to unlock the account on time. Any items that are not returned before the billing date will not incur late fees, but the account will not be able to place another order until the current order is scanned by UPS. Items that customers wish to keep can be purchased from the Rental History in the account. Nuuly does not accept returns on any items that have been purchased. It takes the company one to two business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Fashion-savvy women

Stereotype

Eclectic

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
80
/
100
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DTCetc Score
80
/
100
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