Magic Spoon

Magic Spoon offers a guilt-free cereal that tastes like classic Saturday morning cartoon cereal but is made with high-quality ingredients that actually fuel the body. With a variety of flavors to choose from, it's the perfect way to start your day or satisfy your sweet tooth without any guilt.

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CPG
Specialty
Socials
50
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Magic Spoon

Magic Spoon is a cereal brand founded by Greg and Gabi in 2019. The brand was created to provide a guilt-free treat that tastes like classic Saturday morning cartoon cereal but is upgraded for the 21st-century consumer. Magic Spoon's cereal is inspired by the flavors and nostalgia of traditional cereal but is made with high-quality ingredients that actually fuel the body. Unlike other cereal brands that are filled with sugar and grains, Magic Spoon offers a healthier alternative that can be enjoyed at any time of day. With a variety of flavors to choose from, Magic Spoon is the perfect way to start your day or satisfy your sweet tooth without any guilt.

Magic Spoon Pros & Cons according to customers

Pros
  • Magic Spoon cereal is a delicious and healthy alternative to traditional cereal
  • The variety of flavors is impressive and keeps things exciting
  • The cereal is a great source of protein and low in sugar
  • Customers appreciate the company's commitment to innovation and customer satisfaction
  • The chocolate flavor is highly recommended
Cons
  • The flavors of Magic Spoon cereal were not accurate and had a chalky texture with an unpleasant aftertaste, making it practically inedible for the price.
  • The peanut butter chocolate chip cereal bar was dry, bland, flavorless and disgusting, and the company did not respond to the customer's email despite the 100% guarantee.
  • The ingredient list of the cereal is not healthy, and the company's use of a review from a 3-year-old type 1 diabetic is disingenuous. The taste is artificial and chemical-like, leaving an aftertaste for hours.
  • One customer did not receive their order after two weeks, and the company did not respond.
  • The cereal is expensive, not as nutritious as advertised, and the childlike graphics on the box are not suitable for an adult cereal. The taste is not as advertised, and the price is insulting during a recession. The customer plans to create a healthier and more affordable protein-based cereal to compete with Magic Spoon.

Magic Spoon's Shipping Policy

Magic Spoon ships to the United States, Canada, and the United Kingdom using DHL, UPS, and USPS. Expedited shipping is not available, but domestic orders within the continental US and Puerto Rico ship for $4.99, while shipping rates to Hawaii and Alaska are $24.99. International orders are charged a flat rate of $7.99 USD for one case (4 boxes), and $11.99 USD for more than one case. Taxes may apply for non-food items like bowls and spoons. Shipments to the UK typically take 10-14 business days, and extra transit time should be allowed for international orders.

Magic Spoon's Return Policy

Magic Spoon offers a 100% Happiness Guarantee on their cereal. Customers who are not completely satisfied with their purchase can receive a refund on their first case of up to four boxes. The refund must be requested within six months of the order date. To initiate a return, customers should contact Magic Spoon's customer service team.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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60
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
60
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100
This brand offers products that are on the pricey side.
DTCetc Score
50
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100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious cereal lovers

Stereotype

Health-conscious

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Sustainability Score
50
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100
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60
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100
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DTCetc Score
50
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100
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