Jolie

Jolie's beauty and wellness essentials empower customers to prioritize their skin, hair, and wellbeing. With a focus on clean water and environmental sustainability, their products offer purity and impact for responsible beauty lovers.

Socials
86
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Jolie on Socials

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Jolie (@Jolie) • Instagram photos and videos

Popular Products

About Jolie

Jolie is a beauty and wellness brand founded by a group of individuals who experienced dry skin due to harmful contaminants in their water. Jolie believes that clean water is the foundation of clean beauty. Their products are designed to provide beauty wellness essentials for the customer's wellbeing. Jolie values purity in product and intention, impact for the individual, and responsibility to people and planet. They are committed to responsible business practices and environmental sustainability. Jolie offers a range of products that empower customers to make the best decisions for the health of their skin, hair, and wellbeing.

Jolie Pros & Cons according to customers

Pros
  • Users notice a difference in hair quality, with hair becoming softer, less frizzy, and easier to style
  • Replacing the filter is easy and quick, taking under 2 minutes to install
  • Customers report that the product is exactly as advertised and would recommend it to others
  • The Jolie showerhead has made a big difference in water quality, resulting in cleaner and healthier hair
  • The showerhead is a game changer for households with hard water, providing gentle pressure and being great for sensitive skin
Cons
  • The filter did not work effectively in hard water areas, with some customers needing to use a separate filter to see any results.
  • Some customers did not notice any improvements in their skin or hair after using the product for a month.
  • The filter did not significantly improve water hardness compared to other filters or regular tap water.
  • The product had good water pressure and aesthetics, but did not work well for those with thick hair or who needed strong pressure to rinse out products.
  • Customers were disappointed with the low water pressure and suggested creating a universal filter that can be attached to any shower head.

Jolie's Shipping Policy

Jolie offers free shipping within the 48 contiguous United States using UPS Ground/Surepost. However, international shipping fees apply for orders outside of the US.

Jolie's Return Policy

Jolie offers a hassle-free return policy that allows customers to return their purchases within 60 days of the purchase date without any questions asked.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Clean beauty enthusiasts

Stereotype

Eco-conscious

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75
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
86
/
100
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