GOOD AMERICAN

GOOD AMERICAN is a United States-based modern apparel retailer that sells women's Clothing. Good American wants to make comfortable the new normal. Their innovative designs promise the perfect comfortable and flattering fit for women of every size.

Category
Apparel
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Body Positive
Diverse Brand
Environment Friendly

DTCetc’s Take

GOOD AMERICAN on Socials

Popular Products

About GOOD AMERICAN

Good American is a size-inclusive women’s clothing brand founded in 2016 by Emma Grede and Khloé Kardashian. The L.A-based brand offers a wide selection of denim, activewear, dresses, leather, workwear, outerwear, swimwear and maternity wear in sizes ranging from 00-30. The brand is dedicated to providing feel-good clothing and challenging industry norms pertaining to inclusivity and diversity. It is also eco-conscious, with 90% of denim products made from sustainable components like recycled and organic cotton. Good American also supports the Step Up organization, which helps girls to fulfill their potential, by donating a portion of every clothing item sold.

GOOD AMERICAN Pros & Cons according to customers

Pros
  • Good American is all-inclusive and wants to be reachable by everyone, with countless styles available.
  • Good American denim is of great quality and has great durability.
  • The company has a mission that customers like to support.
Cons
  • Sizes seem to be all over the place and not always true to size.
  • Waist bands could have a bit more sinch to them.
  • Price is a little steep.
  • Leggings could be more true to size.

GOOD AMERICAN's Shipping Policy

Good American ships domestically within the US with Standard (7-14 business days), Ground (3-7 business days), and 2 Day (2-3 business days) shipping options. Free shipping is available for orders of $125 and up. For international orders, Good American ships to Canada, Australia, the United Kingdom, and the EU via Borderfree. Flat rate shipping is available for these countries, and duties and taxes are calculated at checkout. The landed costs are guaranteed so there are no unexpected charges upon delivery.

GOOD AMERICAN's Return Policy

Good American accepts returns and exchanges of items purchased on goodamerican.com within 21 days of the date your order was shipped. To return an item, go to returns.goodamerican.com and fill out the Good American return form. You will receive a pre-paid return shipping label via email, and you can then drop your package at any USPS location. A $5 restocking fee will be deducted from your refund. All items must be returned within the 21 day time frame, no exceptions. It typically takes Good American 5-7 business days to process a return. All items must be in original condition and cannot be worn, washed, altered, or damaged in any way.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Inclusive, Eco-conscious

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
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$
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60
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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