Aura Bora

Aura Bora is a sparkling water brand that combines real herbs, fruits, and flowers with purified water to create delicious and healthy drinks. With a commitment to sustainability, they donate 1% of sales to conservation non-profits and use infinitely recyclable aluminum packaging.

Category
CPG
Specialty
Socials
91
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Aura Bora

Aura Bora is a sparkling water brand founded by a team of flavor experts who were tired of the uninspired and unhealthy options available in the market. The company was born after years of research and experimentation to create a sparkling water that is not only delicious but also healthy and sustainable. Aura Bora's sparkling water is made with real herbs, fruits, and flowers, and purified water that is filtered by reverse osmosis to remove contaminants. Unlike other brands, they never add citric acid to their drinks, which means no bitter aftertaste or upset stomachs. Aura Bora is committed to sustainability and uses infinitely recyclable aluminum packaging. The company also donates 1% of their sales to non-profits devoted to conservation and climate action. They occasionally release limited edition flavors in partnership with non-profits that protect the creatures and ecosystems featured on their cans.

Aura Bora Pros & Cons according to customers

Pros
  • Aura Bora has unique flavor combinations that are perfect for mocktails or anytime.
  • The subscription service is convenient and easy to make changes to orders.
  • Cactus Rose is a favorite flavor, and all flavors are enjoyable.
  • The sparkling water has more depth and is refreshing.
  • The herbal flavors are great, and the fruit flavors add sweetness.
  • The peppermint watermelon is a favorite flavor.
  • The graphic design on the cans is amazing.
  • Aura Bora is a reform from other sparkling water brands.
Cons
  • The Basil Berry flavor was not enjoyable, with a weak and unwelcoming taste that was a barrier for the reviewer.
  • The Lavender Cucumber flavor was unremarkable and preferred generic grocery store brands more.
  • The Cactus Rose flavor was intolerable for some reviewers and had unappealing packaging that was difficult to recycle.

Aura Bora's Shipping Policy

Aura Bora aims to fulfill orders within 24-48 hours, excluding weekends, but inventory levels may affect this timing. Shipping carriers strive to deliver orders within 5-7 days of shipment, but due to shipping and transit complications, delivery may take longer.

Aura Bora's Return Policy

Aura Bora has a return policy in place for damaged items. If a customer receives a damaged item, they can contact the brand at hello@aurabora.com with their order number and email address.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious millennials

Stereotype

Eco-conscious

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80
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Sustainability Score
90
/
100
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Quality Score
85
/
100
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DTCetc Score
91
/
100
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