Loftie

"Get a good night's sleep with Loftie, the innovative company founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong. With a focus on wellness, Loftie's intuitive design and limited features help reduce smartphone dependence, ensuring you wake up refreshed and ready to take on the day."

Specialty
Socials
77
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

Loftie on Socials

View this profile on Instagram

Loftie (@Loftie) • Instagram photos and videos

Popular Products

About Loftie

Loftie, founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong, is a company that aims to help people improve their sleep quality by reducing their dependence on smartphones. Loftie's intuitive design and intentionally limited features make it easy for users to fall asleep and wake up refreshed. The company believes in using technology as a tool, not a destination, and prioritizes user privacy by not collecting any data. With a focus on wellness, Loftie is committed to helping people improve their overall health by getting a good night's sleep.

Loftie Pros & Cons according to customers

Pros
  • Users love the design and aesthetic of the Loftie clock.
  • Many appreciate the variety of features, including white noise, alarm, nightlight, and Bluetooth connectivity.
  • The clock's progressive wake-up noises are effective at waking users up.
  • The Loftie is easy to use and set up.
  • Users appreciate the ability to personalize the clock with different alarm sounds and volume options.
  • Several users have praised the customer service provided by Loftie.
Cons
  • The clock lost connection while the sound machine was on and the alarm did not go off the next morning.
  • The clock froze until it died and has to be plugged in at all times.
  • The app does not always sync with the device, and the breathing/relaxation soundtrack has a lot of volume variability.
  • For the price, there should be an option to connect via Bluetooth to use this as a speaker.
  • The product was released before more adequate bug/reliability testing could be performed.
  • The Loftie made noises that sounded like mini explosions at random points during the day.
  • The app isn't intuitive, and the clock cannot be relied on to put the phone further away.

Loftie's Shipping Policy

Loftie offers free shipping for orders within the United States. Orders are processed the next business day and delivered within two to five business days via UPS SurePost or UPS Ground, although there may be delays due to COVID-19. Customers are advised to contact support@byloftie.com immediately if there are any errors with their shipping address. Loftie does not currently offer international shipping, but their products can be found at MoMA Design Store in the US, and SSENSE and Holt Renfrew in Canada.

Loftie's Return Policy

Loftie offers a 60-day return policy for orders placed on their website. All parts and accessories must be in like-new condition and returned in the original packaging. If the returned Loftie arrives damaged or incomplete, the customer is eligible for up to a 50% refund. Sleep masks and Dark Dots are not eligible for returns, and puzzles can only be returned if unopened and in like-new condition. Effective for orders placed on or after 1/27/2023, all returns will incur a return shipping fee that will be deducted from the refund. To initiate a return, customers must visit the return portal on the Loftie website and submit a return request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Sleep-conscious individuals

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
70
/
100
This is a placeholder
DTCetc Score
77
/
100
This is a placeholder

Brands Like Loftie

Looking for brands similar to Loftie

We've got you covered. Check out this list of similar Home & Garden brands that customers of Loftie love.

CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Soho Home

Soho Home is an interiors brand that offers a range of products for relaxed, sociable living. With more than 25 years of design heritage, the brand was created to mirror the look and feel of Soho Houses around the world. Soho Home offers a range of products, including furniture, tableware, accessories, lighting, home fragrance, and textiles. The brand was born when guests of Soho Houses began asking if they could purchase their favorite pieces from the properties. Each collection is designed collaboratively with the interiors of Soho Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location.

Our Place

Our Place Always Pan is a cookware brand founded in 2019 by Shiza Shahid. Our Place celebrates diversity and culture through its ethically sourced, sustainably produced cookware free of harmful chemicals. Praised by the New York Times and Oprah Magazine, Our Place is dedicated to providing access to good food and empowering female independence.

Open Spaces Storage

Open Spaces Storage is a sustainable and minimalistic storage solutions brand founded in 2020. Our products are made from recycled and sustainably sourced materials, and our mission is to help promote a minimalist lifestyle. We donate 1% of sales to local organizations to help USA communities. Try us risk-free with our 30-day trial period and satisfaction guarantee.

Léon and George

Léon and George is a San Francisco-based company that delivers beautiful, hand-finished indoor plants to your home or office. Founded in 2016 by Nicolas Bartoli and Ron Radu, the company offers over 100 varieties of vines, trees, and flowering foliage, with weekly care reminders and lifetime support. Featured in Business Insider, Haute Living, and Good Housekeeping, Léon and George brings nature indoors with secure packaging, fast shipping, and a 45-day guarantee.

Spark Grills

Spark Grills is a premium outdoor cooking brand founded in 2016 in Boulder, Colorado. Our enamel-coated grills are easy to clean and maintain, and we work with CookClean Ghana Limited to provide efficient cooking instruments to those in need. We offer high-quality grills, blog posts, recipes, and grilling techniques, a free app, free shipping, and financing options.

Branch

Branch offers affordable, sustainable, and ergonomic furniture for individuals and teams seeking to create inspiring workspaces. With end-to-end service and industry-leading warranties, Branch is committed to improving work environments and overall well-being.

HoldOn

HoldOn offers plant-based, nontoxic, and home compostable bags for environmentally conscious customers. Their durable and eco-friendly trash and storage bags make a positive impact on the planet without sacrificing convenience.

Airsign

Airsign's sleek and sustainable vacuum cleaners are a must-have for any eco-conscious home. With a focus on resource efficiency and top-notch performance, Airsign is the leader in home appliance innovation.

Be the first to know the hottest in online brands.