Freshly Picked

Freshly Picked is a high-quality brand founded in 2009 by CEO Susan Peterson, specializing in handmade leather moccasins, diaper bags and sneakers for newborns, young children, and mothers. Their mission is to create fashionable and comfortable products, and they have collaborated with Disney to design their moccasin collection.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Freshly Picked

Freshly Picked is a high-quality brand founded in 2009 by CEO Susan Peterson. The brand specializes in handmade leather moccasins for newborns and young children, as well as stylish diaper bags and sneakers for mothers. Freshly Picked is based in Utah and their products are made in California and Mexico. The brand has a mission to create cute and fashionable baby shoes with worry-free comfort and has collaborated with Disney to design their moccasin collection. They offer a variety of sales and have a “coming soon” section on their website to keep customers informed. Their products are slightly expensive and they have a restocking fee for returns outside of the US.

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DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
81.66666666666667
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This brand offers products that are on the pricey side.
Target Audience

Parents, babies

Stereotype

Preppy

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80
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Sustainability Score
70
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100
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Quality Score
95
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100
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DTCetc Score
81.66666666666667
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100
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