Boy Smells

Boy Smells is a gender-fluid brand that offers hand-poured candles, fine fragrances, and genderful intimate wear. Their unique scents and high-quality products transcend traditional gender boundaries and are now available at Nordstrom and Sephora.

Specialty
Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Boy Smells on Socials

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Popular Products

About Boy Smells

Boy Smells was founded in 2015 by partners Matthew Herman and David Kien that started as an experiment in candle-making and has since expanded into intimate apparel, fine fragrance, and body care. Boy Smells' products are fluid, essential, and accessible, with founder-invented scents like Cinderose and Gardener that wrap traditionally masculine scents in a prettier bouquet. The candles are hand-poured in reusable glass vessels with a proprietary all-natural coconut wax and beeswax blend. The brand's Unmentionables collection of genderful intimate wear constitutes 15% of online business. In 2021 and 2022, Boy Smells entered Nordstrom and Sephora, respectively, marking the biggest retail partner roll out to date.

Boy Smells Pros & Cons according to customers

Pros
  • Beautiful candles with unique scents that burn well and have a great throw.
  • Delectable scents that fit any and all occasions, not too floral, sweet, or woody.
  • The mini candles are great for gifts and came quickly through FASTAF.
  • The 'Les' candle has a subtle but great scent for small spaces.
  • Affordable with all scents on point, great for gifts or personal use.
  • Dreamy smells that feel indulgent and long-lasting.
  • Recently launched at Sephora with more offers to redeem on products.
Cons
  • The candles are nice, but there is no scent that the reviewer feels compelled to repurchase.
  • The reviewer appreciates that the brand sells larger candle sizes.
  • The reviewer wishes that Boy Smells candles were vegan.

Boy Smells's Shipping Policy

Boy Smells currently ships within the United States and Canada. For orders within the contiguous United States, Hawaii, Puerto Rico, and Alaska, including APO and PO Boxes, standard shipping is $12 for orders up to $74.99 and free for orders over $75.00. The brand also offers 2-day shipping for $15.00 and overnight shipping for $25.00. Processing times take 24-72 hours, and time in transit for standard shipping is 4-8 business days. Canadian customers can now enjoy a more seamless checkout experience with Passport Standard Shipping, with rates based on destination zip code and weight plus duties and taxes. Standard shipping to Canada takes 8-14 business days. For international shipping, the brand currently does not offer this service yet. Boy Smells is not responsible for lost or stolen packages and is not liable for incorrectly entered shipping information or packages left, stolen, or missing from an unreliable or unsafe shipping address.

Boy Smells's Return Policy

Boy Smells returns or exchanges are accepted for items that are in their original, unused, unopened, or unworn condition along with all packaging. Customers must email yourorder@boysmells.com within 30 days of receiving their order to receive a Return Authorization Number (RA#). The item must be returned within 14 days of receiving the RA#. If the item(s) are returned for an exchange, Boy Smells will provide a return shipping label to US domestic customers at no charge. However, customers are responsible for the original shipping charges, any duties, taxes, and/or customs charges incurred, and the cost of returning the package to Boy Smells. The company reserves the right to reject any returns/exchanges that do not comply with the conditions stated above. Items that appear used or worn upon inspection are not eligible for refunds or exchanges. The processing time for refunds is 10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Gender-fluid, quality-conscious, trendsetters

Stereotype

Gender-fluid

Pricing Rating
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70
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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
69
/
100
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